Joe Freshgoods x New Balance 990v4 Keisha Blue
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The Joe Freshgoods x New Balance 990v4 'Keisha Blue' brings a vibrant, story-driven touch to the iconic running silhouette. Dressed in striking blue suede with tonal mesh underlays, the sneaker balances bold color with premium craftsmanship. Reflective accents and co-branded details highlight the collaboration, while ENCAP cushioning in the midsole delivers the comfort and performance that define the 990 line. Part of Joe Freshgoods' storytelling approach, the 'Keisha Blue' embodies a fusion of personal narrative, cultural influence, and timeless New Balance heritage-making it a standout collab that resonates beyond sneakers.