New Balance 550 'Rich Paul'
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The New Balance 550 'Rich Paul' transforms the retro basketball silhouette with a lifestyle-driven aesthetic inspired by the superstar sports agent. Smooth cream leather and suede overlays create a clean, elevated base, accented by navy and pastel yellow hits on the branding and outsole. Custom insoles featuring Rich Paul graphics bring a personal storytelling touch, while vintage-style midsoles nod to the 550's late-'80s origins. Comfort is ensured through EVA cushioning and a durable rubber cupsole. Sophisticated yet sporty, the 'Rich Paul' 550 bridges basketball heritage with modern culture, making it one of the most sought-after editions of the model.